https://pabloblas.com/about daily 0.75 2025-12-26 https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1564481185114-WAC1HGTIBF4CSZRC83DN/54525078_10161562298785593_8495010171171373056_n.jpg About me - _ Hi! I’m Pablo Fernández. I was born in Buenos Aires, Argentina, and I am currently living in Madrid working as Creative Director at Ogilvy. _After 15 years working as an Art Director I decided to jump into my other passion: to write and to be a copywriter and I have been happily doing that for the past 10 years. _Oh! And I love football. That's why I write short stories about this sport. _Get in touch pabloblas.ar@gmail.com _Experience Ogilvy Spain (Feb 2025 - present) Creative Director. Freelance - (Oct 2024 - Jan 2025) Independent Creative Director - Copywriter. TBWA Spain (May 2020 - Sept 2024) Creative Director. Cheil Spain (2018 - 2020) Creative Director. Ogilvy Spain (2016 - 2018) Senior Copywriter. Artplan Brazil (2014 - 2015) Senior Art Director. DM9 Brazil (2011 - 2014) Senior Art Director. DDB Argentina (2008 - 2011) Junior <-> Senior Art Director. Grupo Eñe (2007) Junior Art Director SV+ (2005 - 2006) Junior Art Director _Selected clients: Decathlon, Bimbo, McDonald’s, Samsung, Ford, Iberia Airlines, Cruzcampo beer, O.N.C.E., Tecate beer, Guaraná Antarctica, Brastemp, Sol beer, Dove Men, Volkswagen, Toyota… _Recognition: _Cannes Gold Lion - Cyber. Tangible Tech - Ford Max Motor Dreams. Bronze Lion - Mobile. Connected Devices - Ford Max Motor Dreams. Bronze Lion- Promo & Activation - Maxim Magazine. Cold Line. Bronze Lion - Film - McDonald’s - Superhero. Shortlist - Entertainment Film 5-30 mins - RMHC. Captain Olson. Shortlist - Health - RMHC. Captain Olson. Shortlist - Direct - McDonald’s. The Burger that could not be. Shortlist - Innovation. Applied Innovation - Ford Max Motor Dreams. Shortlist - Digital Craft - Ford Max Motor Dreams. Shortlist - Product Design - Ford Max Motor Dreams. Shortlist - Mobile - Ford Max Motor Dreams. Shortlist - PR. Ford Max Motor Dreams. Shortlist - PR. Ford Max Motor Dreams. Shortlist - Promo & Activation. Ford Max Motor Dreams. Shortlist - Media - 90 minute letter - Tecate beer. Shortlist – Promo - ABRA Academy of Art Artists Rescue Shortlist - Direct Marketing - ABRA Academy of Art Artists Rescue ___ _One Show Merit - Film - RMHC. Captain Olson. Merit - Branded Content - RMHC. Captain Olson. Merit - Direct - McDonald’s. The Burger that could not be. Merit - IP & Products - McDonald’s Big Good. Merit – Direct - McDonald’s Big Good. ___ _Clio Awards Silver - Film - RMHC. Captain Olson. Bronze - Branded Content - RMHC. Captain Olson. Bronze - Product Design. Vehicles & Accessories - Ford Max Motor Dreams. ___ _D&AD Shortlist – Impact - McDonald’s Big Good. ___ _Art Directors Club of Europe Gold - Interactive & Mobile - Ford Max Motor Dreams. ___ El Sol_ Gold - Design - Ford Max Motor Dreams. Gold - Product Design - Ford Max Motor Dreams. Gold - Experience - Ford Max Motor Dreams. Silver - Film - RMHC. Captain Olson Silver - Brand experience - McDonald’s Big Good. Silver - Innovation - Ford Max Motor Dreams. Silver - Product Innovation - Ford Max Motor Dreams. Bronze - Film - McDonald’s. Superhero. Bronze - Branded Content - RMHC. Captain Olson Bronze - Integrated campaigns - McDonald’s Big Good. Bronze - Digital. Creative Data - Ford Max Motor Dreams. Bronze - Mobile Apps - Ford Max Motor Dreams. Bronze - Tecate beer - 90 minute letter. ___ El Ojo de Iberoamérica_ Gold - El Ojo Innovation. Product - Ford Max Motor Dreams. Gold - El Ojo Mobile. Technology - Ford Max Motor Dreams. Silver - El Ojo Mobile. Use of Data - Ford Max Motor Dreams. Silver - El Ojo Interactive. Use of Data - Ford Max Motor Dreams. Silver - El Ojo Design. Product Design - Ford Max Motor Dreams. Silver - El Ojo Design. Brand experience design - Samsung Vertical Gig. Silver - TV Sports - Tecate beer - 90 minute letter. Silver - Digital Sports - Tecate beer - 90 minute letter. Bronze - El Ojo Mobile. Applications - Ford Max Motor Dreams. Bronze - El Ojo PR. Corporate Communications Actions - Ford Max Motor Dreams. Bronze - TV - Tecate beer - 90 minute letter. Bronze - Integrated - Maxim Magazine. Cold Line. Bronze - Photography - Sadia Box. 2017 4th Best Local Idea (Spain) - Ford Max Motor Dreams. 2017 2nd Best Advertiser of Spain (Ford) - Ford Max Motor Dreams. ___ C de C_ Spanish Creative Club Gold - Best Idea - Samsung Vertical Gig. Silver - Best Idea - McDonald’s Big Good. Silver - Strategy - McDonald’s Big Good. Silver - Film Craft - Direction - RMHC. Captain Olson. Silver - Innovation - Samsung Vertical Gig. Silver - Craft - Samsung Vertical Gig. Bronze - Digital Innovation - Ford Max Motor Dreams. In Book - Film Craft x3 - RMHC. Captain Olson. In Book - Best Idea - Ford Max Motor Dreams. ___ FIAP Bronze - Production. Technological Production Techniques - Ford Max Motor Dreams. Bronze – Direction - Sadia Box. Shortlist - Innovation. Innovation in Mobile - Ford Max Motor Dreams. ___ Epica Awards_ Bronze - Product Design - Ford Max Motor Dreams. ___ Inspirational IAB Gold - Technology/User Experience. Prototypes - Ford Max Motor Dreams. Silver - Technology/User Experience. Internet of things/Connected Devices - Ford Max Motor Dreams. Shortlist. Inspirational. Technology/User Experience. Mobile Apps - Ford Max Motor Dreams. ___ Sitges NEXT. Festival of Innovation in Communication_ Next to Watch 2017 - Ford Max Motor Dreams. https://pabloblas.com/work daily 1.0 2026-03-13 https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1494686439198-LEDDE4ZQACDBEIX7RXKE/Screen+Shot+2017-05-13+at+4.39.57+PM.png Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1494807022343-3TCHZY21CI4VIW8R0TBT/CARAMBAIAPIC.jpg Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1494807615700-SKHALZL16VS5RB1HQ8EP/SCULPTUREPIC.jpg Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1494810412139-52G76Q9CMNZBXHU0TRQX/CIAPIC.jpg Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1494811017327-13VRN0RMHGUBOMY2T57R/ABRAPIC.jpg Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1494844683347-5278MZKGIFA9MHKVHC0R/HEARTPIC.jpg Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1511088839691-33YIXKHXCDF9PPLZES3I/1+AMSTEL.jpg Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1512562882196-9RKNL4A90TVUXK86MYM3/Fotos_Cuna.jpg Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1529960969812-8H05DPNBYTZ1KI3NBMYJ/FORD+ESUS.jpg Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1529962837564-TASIAJVV0GBGG2JKEOPV/Screen+Shot+2018-06-25+at+11.39.12+PM.png Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1575230556822-B2YE1ZI2NIZM7U80X7T0/VG1.jpg Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1626173573292-1K02IAEY3G5GEHN3NVK0/BigGood.jpg Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1626175615626-KTLNTPJH2ILBHWT5UEYV/Sebas%2526Alicia.jpg Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1626294826330-O5KLMJDDH07V4NU822Z3/portadacargo.jpg Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1661341819156-VOSBOQJ6HL17ASZ4CSCQ/McDonald%27s---Superhero-high.gif Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1661360827537-TYF5L98EK56WHIJQZH4X/Prison+Reviews+-+Editorial+Carambaia-high+%281%29.gif Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1661869871905-FL9Y4ANQ9NCTPTB8K7W2/Its+Time+McDonalds.gif Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1661870939367-E0K31JFV6VIFCSXLDLP4/Easy_Terra.gif Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1661871779223-52H5X6IRL57YOGWCKMAZ/The+Letter+Tecate.gif Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1661872282401-7DXP5UZZPC2SOH851D66/Brave+Peruke_Tribo+magazine.gif Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1690376996200-OADU451L4ZT85H8TX1E5/Captain+Olson.gif Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1690377481284-LM6ITJD63JKTR55UAA08/BurgerThatCouldNotBe.gif Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1690377996233-96K9FMU8OJDPJPFC6408/Box+Sadia.gif Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1703583965414-5IW58SG8HRUXHTVTH8XH/TheMovieOfYourLife4.png Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1705152433918-M64CM5X5PKHZA21VQRRR/TheMovieOfYourLife+Ruavieja.gif Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1710772583842-9B8WBJGFWVFH4WQ4QQ8U/An-Order-Worth-Wating-For.gif Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1710778003522-VIYXHO71OKA8I52BZRLW/COLD-LINE.gif Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1733744532022-80S6YXLWK8KJ1N2H3RE7/Playtomic+Rafa.png Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/ae8be145-c089-4425-8232-96acdd0c1ec5/De+nada+Nobre+Bimbo.jpg Work https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/f94d2214-3e2a-485d-a296-6619e7cdb501/weakness+DONUTS.png Work https://pabloblas.com/about-1 daily 0.75 2021-07-14 https://images.squarespace-cdn.com/content/v1/590c78c2d482e9f9e5d26553/1564481185114-WAC1HGTIBF4CSZRC83DN/54525078_10161562298785593_8495010171171373056_n.jpg About me (Copy) - _ _Hello! I’m Pablo Fernández an Argentinian/Italian creative director based in Madrid, currently working at TBWA. _Get in touch pabloblas.ar@gmail.com _Experience TBWA Spain (May 2020 - present) Creative Director. Cheil Spain (2018 - 2020) Creative Director. Ogilvy Spain (2016 - 2018) Senior Copywriter. Artplan Brazil (2014 - 2015) Senior Art Director. DDB Brazil (2011 - 2014) Senior Art Director. DDB Argentina (2008 - 2011) Junior Art Director. _Selected clients: McDonald’s, Samsung, Ford, Iberia Airlines, Cruzcampo beer, O.N.C.E., Tecate beer, Guaraná Antarctica, Brastemp, Sol beer, Dove Men, Volkswagen, Toyota… _Recognition _Cannes Gold Lion - Cyber. Tangible Tech - Ford Max Motor Dreams. Bronze Lion - Mobile. Connected Devices - Ford Max Motor Dreams. Bronze Lion- Promo & Activation - Maxim Magazine. Cold Line. Shortlist - Innovation. Applied Innovation - Ford Max Motor Dreams. Shortlist - Digital Craft - Ford Max Motor Dreams. Shortlist - Product Design - Ford Max Motor Dreams. Shortlist - Mobile - Ford Max Motor Dreams. Shortlist - PR. Ford Max Motor Dreams. Shortlist - PR. Ford Max Motor Dreams. Shortlist - Promo & Activation. Ford Max Motor Dreams. Shortlist Media - 90 minute letter - Tecate beer. Shortlist – Promo - ABRA Academy of Art Artists Rescue Shortlist - Direct Marketing - ABRA Academy of Art Artists Rescue _One Show Merit - IP & Products - McDonald’s Big Good. Merit – Direct - McDonald’s Big Good. _Clio Awards Bronze - Product Design. Vehicles & Accessories - Ford Max Motor Dreams. _D&AD Shortlist – Impact - McDonald’s Big Good. _Art Directors Club of Europe Gold - Interactive & Mobile - Ford Max Motor Dreams. El Sol_ Gold - Design - Ford Max Motor Dreams. Gold - Product Design - Ford Max Motor Dreams. Gold - Experience - Ford Max Motor Dreams. Silver - Brand experience - McDonald’s Big Good. Silver - Innovation - Ford Max Motor Dreams. Silver - Product Innovation - Ford Max Motor Dreams. Bronze - Integrated campaigns - McDonald’s Big Good. Bronze - Digital. Creative Data - Ford Max Motor Dreams. Bronze - Mobile Apps - Ford Max Motor Dreams. El Ojo de Iberoamérica_ Gold - El Ojo Innovation. Product - Ford Max Motor Dreams. Gold - El Ojo Mobile. Technology - Ford Max Motor Dreams. Silver - El Ojo Mobile. Use of Data - Ford Max Motor Dreams. Silver - El Ojo Interactive. Use of Data - Ford Max Motor Dreams. Silver - El Ojo Design. Product Design - Ford Max Motor Dreams. Silver - El Ojo Design. Brand experience design - Samsung Vertical Gig. Bronze - El Ojo Mobile. Applications - Ford Max Motor Dreams. Bronze - El Ojo PR. Corporate Communications Actions - Ford Max Motor Dreams. Bronze - Integrated - Maxim Magazine. Cold Line. Bronze - Photography - Sadia Box. 2017 4th Best Local Idea (Spain) - Ford Max Motor Dreams. 2017 2nd Best Advertiser of Spain (Ford) - Ford Max Motor Dreams. C de C_ Spanish Creative Club Gold - Best Idea - Samsung Vertical Gig. Silver - Best Idea - McDonald’s Big Good. Silver - Strategy - McDonald’s Big Good. Silver - Innovation - Samsung Vertical Gig. Silver - Craft - Samsung Vertical Gig. Bronze - Digital Innovation - Ford Max Motor Dreams. In Book - Best Idea - Ford Max Motor Dreams. FIAP_ Bronze - Production. Technological Production Techniques - Ford Max Motor Dreams. Bronze – Direction - Sadia Box. Shortlist - Innovation. Innovation in Mobile - Ford Max Motor Dreams. Epica Awards_ Bronze - Product Design - Ford Max Motor Dreams. Inspirational IAB_ Gold - Technology/User Experience. Prototypes - Ford Max Motor Dreams. Silver - Technology/User Experience. Internet of things/Connected Devices - Ford Max Motor Dreams. Shortlist. Inspirational. Technology/User Experience. Mobile Apps - Ford Max Motor Dreams. Sitges NEXT. Festival of Innovation in Communication_ Next to Watch 2017 - Ford Max Motor Dreams.