_
Hi! I’m Pablo Fernández.
I was born in Buenos Aires, Argentina, and I am currently living in Madrid working as freelance CD/Copywriter.
_After 15 years working as an Art Director I decided to jump into my other passion:
to write and to be a copywriter and I have been happily doing that for the past 9 years.
_Oh! And I love football.
That's why I write short stories about this sport.
_Get in touch
pabloblas.ar@gmail.com
_Experience
Freelance - (Oct 2024 - present) Independent Creative Director - Copywriter
TBWA Spain (May 2020 - Sept 2024) Creative Director.
Cheil Spain (2018 - 2020) Creative Director.
Ogilvy Spain (2016 - 2018) Senior Copywriter.
Artplan Brazil (2014 - 2015) Senior Art Director.
DM9 Brazil (2011 - 2014) Senior Art Director.
DDB Argentina (2008 - 2011) Junior Art Director.
_Selected clients:
McDonald’s, Samsung, Ford, Iberia Airlines, Cruzcampo beer, O.N.C.E., Tecate beer, Guaraná Antarctica, Brastemp, Sol beer, Dove Men, Volkswagen, Toyota…
_Recognition:
_Cannes
Gold Lion - Cyber. Tangible Tech - Ford Max Motor Dreams.
Bronze Lion - Mobile. Connected Devices - Ford Max Motor Dreams.
Bronze Lion- Promo & Activation - Maxim Magazine. Cold Line.
Bronze Lion - Film - McDonald’s - Superhero.
Shortlist - Entertainment Film 5-30 mins - RMHC. Captain Olson.
Shortlist - Health - RMHC. Captain Olson.
Shortlist - Direct - McDonald’s. The Burger that could not be.
Shortlist - Innovation. Applied Innovation - Ford Max Motor Dreams.
Shortlist - Digital Craft - Ford Max Motor Dreams.
Shortlist - Product Design - Ford Max Motor Dreams.
Shortlist - Mobile - Ford Max Motor Dreams.
Shortlist - PR. Ford Max Motor Dreams.
Shortlist - PR. Ford Max Motor Dreams.
Shortlist - Promo & Activation. Ford Max Motor Dreams.
Shortlist - Media - 90 minute letter - Tecate beer.
Shortlist – Promo - ABRA Academy of Art Artists Rescue
Shortlist - Direct Marketing - ABRA Academy of Art Artists Rescue
___
_One Show
Merit - Film - RMHC. Captain Olson.
Merit - Branded Content - RMHC. Captain Olson.
Merit - Direct - McDonald’s. The Burger that could not be.
Merit - IP & Products - McDonald’s Big Good.
Merit – Direct - McDonald’s Big Good.
___
_Clio Awards
Silver - Film - RMHC. Captain Olson.
Bronze - Branded Content - RMHC. Captain Olson.
Bronze - Product Design. Vehicles & Accessories - Ford Max Motor Dreams.
___
_D&AD
Shortlist – Impact - McDonald’s Big Good.
___
_Art Directors Club of Europe
Gold - Interactive & Mobile - Ford Max Motor Dreams.
___
El Sol_
Gold - Design - Ford Max Motor Dreams.
Gold - Product Design - Ford Max Motor Dreams.
Gold - Experience - Ford Max Motor Dreams.
Silver - Film - RMHC. Captain Olson
Silver - Brand experience - McDonald’s Big Good.
Silver - Innovation - Ford Max Motor Dreams.
Silver - Product Innovation - Ford Max Motor Dreams.
Bronze - Film - McDonald’s. Superhero.
Bronze - Branded Content - RMHC. Captain Olson
Bronze - Integrated campaigns - McDonald’s Big Good.
Bronze - Digital. Creative Data - Ford Max Motor Dreams.
Bronze - Mobile Apps - Ford Max Motor Dreams.
Bronze - Tecate beer - 90 minute letter.
___
El Ojo de Iberoamérica_
Gold - El Ojo Innovation. Product - Ford Max Motor Dreams.
Gold - El Ojo Mobile. Technology - Ford Max Motor Dreams.
Silver - El Ojo Mobile. Use of Data - Ford Max Motor Dreams.
Silver - El Ojo Interactive. Use of Data - Ford Max Motor Dreams.
Silver - El Ojo Design. Product Design - Ford Max Motor Dreams.
Silver - El Ojo Design. Brand experience design - Samsung Vertical Gig.
Silver - TV Sports - Tecate beer - 90 minute letter.
Silver - Digital Sports - Tecate beer - 90 minute letter.
Bronze - El Ojo Mobile. Applications - Ford Max Motor Dreams.
Bronze - El Ojo PR. Corporate Communications Actions - Ford Max Motor Dreams.
Bronze - TV - Tecate beer - 90 minute letter.
Bronze - Integrated - Maxim Magazine. Cold Line.
Bronze - Photography - Sadia Box.
2017 4th Best Local Idea (Spain) - Ford Max Motor Dreams.
2017 2nd Best Advertiser of Spain (Ford) - Ford Max Motor Dreams.
___
C de C_ Spanish Creative Club
Gold - Best Idea - Samsung Vertical Gig.
Silver - Best Idea - McDonald’s Big Good.
Silver - Strategy - McDonald’s Big Good.
Silver - Film Craft - Direction - RMHC. Captain Olson.
Silver - Innovation - Samsung Vertical Gig.
Silver - Craft - Samsung Vertical Gig.
Bronze - Digital Innovation - Ford Max Motor Dreams.
In Book - Film Craft x3 - RMHC. Captain Olson.
In Book - Best Idea - Ford Max Motor Dreams.
___
FIAP
Bronze - Production. Technological Production Techniques - Ford Max Motor Dreams.
Bronze – Direction - Sadia Box.
Shortlist - Innovation. Innovation in Mobile - Ford Max Motor Dreams.
___
Epica Awards_
Bronze - Product Design - Ford Max Motor Dreams.
___
Inspirational IAB
Gold - Technology/User Experience. Prototypes - Ford Max Motor Dreams.
Silver - Technology/User Experience. Internet of things/Connected Devices - Ford Max Motor Dreams.
Shortlist. Inspirational. Technology/User Experience. Mobile Apps - Ford Max Motor Dreams.
___
Sitges NEXT. Festival of Innovation in Communication_
Next to Watch 2017 - Ford Max Motor Dreams.