PABLO_FERNANDEZ

PABLO_FERNANDEZ

COLD LINE. MAXIM.

COLD LINE_MAXIM

Brand_ Maxim Magazine Agency_ DDB Argentina Role_ Concept Development & art direction.

The Challenge: Help position “Maxim” as one of the most popular sex magazines in the world while making it stand out in Argentina’s fiercely competitive market.

The Idea: In response to the popular ‘naughty chat hot-lines”, we created the first-ever ‘boring chat cold-line’. A phone service made to help our audience stop being “turned on” while they’re reading our magazine.

— Recognitions:

Cannes_ 1x Bronze / El Ojo de Iberoamérica_ 1x Bronze

All SUPERHERO_McDONALD´S CAPTAIN OLSON_RMHC MAX MOTOR DREAMS_FORD THE BURGER THAT COULD NOT BE_McDONALD'S PLAYTOMIC_THE PERFECT APP IF YOU ARE NOT RAFA NADAL BIG GOOD_McDONALD'S AN ORDER WORTH WAITING FOR_McD VERTICAL GIG_SAMSUNG THE MOVIE OF YOUR LIFE_RUAVIEJA COLD LINE_MAXIM ESUS_FORD PRISON REVIEWS_ EDITORIAL CARAMBAIA SEBAS&ALICIA_McDONALD´S EASY_TERRA PERSPIRATION ROCKS_CIA ATHLETICA 90' LETTER_TECATE BOX_SADIA HEARTS_HOSPITAL BP

SUPERHERO_McDONALD´S CAPTAIN OLSON_RMHC MAX MOTOR DREAMS_FORD THE BURGER THAT COULD NOT BE_McDONALD'S PLAYTOMIC_THE PERFECT APP IF YOU ARE NOT RAFA NADAL BIG GOOD_McDONALD'S AN ORDER WORTH WAITING FOR_McD VERTICAL GIG_SAMSUNG THE MOVIE OF YOUR LIFE_RUAVIEJA COLD LINE_MAXIM ESUS_FORD PRISON REVIEWS_ EDITORIAL CARAMBAIA SEBAS&ALICIA_McDONALD´S EASY_TERRA PERSPIRATION ROCKS_CIA ATHLETICA 90' LETTER_TECATE BOX_SADIA HEARTS_HOSPITAL BP