PRISON REVIEWS. EDITORIAL CARAMBAIA.

PRISON REVIEWS_ EDITORIAL CARAMBAIA

Brand_ Carambaia Agency_ Artplan São Paulo Role_ Concept Development.

In Brazil, prisoners read nine times more than the average. Each book they read brings them closer to freedom. Literally, every prisoner that reads a book and writes a review about it, can earn a 4-day reduction in their sentence.

To support this initiative, Carambaia Publishing house donated dozens of books to the prisioners' "book club" of Hortolândia prison so they can keep reading and writing more reviews. We then use the outcome of it to create an advertising campaign.

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SUPERHERO_McDONALD´S CAPTAIN OLSON_RMHC MAX MOTOR DREAMS_FORD THE BURGER THAT COULD NOT BE_McDONALD'S PLAYTOMIC_THE PERFECT APP IF YOU ARE NOT RAFA NADAL BIG GOOD_McDONALD'S AN ORDER WORTH WAITING FOR_McD VERTICAL GIG_SAMSUNG THE MOVIE OF YOUR LIFE_RUAVIEJA COLD LINE_MAXIM ESUS_FORD PRISON REVIEWS_ EDITORIAL CARAMBAIA SEBAS&ALICIA_McDONALD´S EASY_TERRA PERSPIRATION ROCKS_CIA ATHLETICA 90' LETTER_TECATE BOX_SADIA HEARTS_HOSPITAL BP