SUPERHERO_McDONALD’S
Brand_ McDonald’s Agency_ TBWA\ Role_ Creative direction & Copywriter.
This is a story based on parent-child relationships.
When you are a child, your father is a superhero for you, and every little gesture increases his superpowers. But you grow up and the relationship changes, and those superpowers gradually disappear.
Luckily there comes a day when something, perhaps a small detail, reminds you that your father may still be a superhero. All you have to do is look at him with the same eyes again.
— Recognitions:
Cannes Lions_ 1x Bronze / El Sol_ 1x Bronze / CdeC_ 2x In Book / El Ojo de Iberoamérica_ 2x Shortlist / Shots_ Top 100 ads of 2022