PABLO_FERNANDEZ

PABLO_FERNANDEZ

The Letter Tecate.gif

90' LETTER. TECATE.

90' LETTER_TECATE

Brand_ Tecate beer Agency_ Nómades Role_ Concept development & art direction.

How can we enjoy the FIFA World Cup when our partners don´t like football? How can we keep the spark alive in our relationships without losing any game?

So we created for our client Tecate beer, a love letter that takes 90 minutes to read - the exact same amount of time that a football game lasts.

— Recognitions:

Cannes_ 1x Shortlist / Effie_ 1x Gold

All SUPERHERO_McDONALD´S CAPTAIN OLSON_RMHC MAX MOTOR DREAMS_FORD THE BURGER THAT COULD NOT BE_McDONALD'S PLAYTOMIC_THE PERFECT APP IF YOU ARE NOT RAFA NADAL BIG GOOD_McDONALD'S AN ORDER WORTH WAITING FOR_McD VERTICAL GIG_SAMSUNG THE MOVIE OF YOUR LIFE_RUAVIEJA COLD LINE_MAXIM ESUS_FORD PRISON REVIEWS_ EDITORIAL CARAMBAIA SEBAS&ALICIA_McDONALD´S EASY_TERRA PERSPIRATION ROCKS_CIA ATHLETICA 90' LETTER_TECATE BOX_SADIA HEARTS_HOSPITAL BP

SUPERHERO_McDONALD´S CAPTAIN OLSON_RMHC MAX MOTOR DREAMS_FORD THE BURGER THAT COULD NOT BE_McDONALD'S PLAYTOMIC_THE PERFECT APP IF YOU ARE NOT RAFA NADAL BIG GOOD_McDONALD'S AN ORDER WORTH WAITING FOR_McD VERTICAL GIG_SAMSUNG THE MOVIE OF YOUR LIFE_RUAVIEJA COLD LINE_MAXIM ESUS_FORD PRISON REVIEWS_ EDITORIAL CARAMBAIA SEBAS&ALICIA_McDONALD´S EASY_TERRA PERSPIRATION ROCKS_CIA ATHLETICA 90' LETTER_TECATE BOX_SADIA HEARTS_HOSPITAL BP