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MAX MOTOR DREAMS_FORD

MAX MOTOR DREAMS_FORD

Brand_ Ford Agency_ Ogilvy & Mather Role_ Concept & Copywriter.

A baby’s crib that simulates a car ride, so babies can sleep easier at home. Every parent knows: nothing makes a baby fall asleep faster than the gentle movement and the soothing sound of a car engine. With this insight in mind we’ve created Max Motor Dreams, a baby’s crib capable of accurately simulating the sensations of a car ride.

— Recognitions:

Cannes Lions_ 1x Gold 1x Bronze 6x Shortlist / Clio Awards_ 1x Bronze / El Sol_ 1x Gold 1x Silver 2x Bronze / El Ojo de Iberoamérica_ 2x Gold 3x Silver 2x Bronze 4th Best Local Idea (Spain) 2nd Best Advertiser of Spain (Ford) / Art Directors Club of Europe_ 1x Gold / FIAP_ 1x Bronze 1x Shortlist / Epica Awards_ 1x Bronze / CdeC_ 1x Bronze 1x InBook / Inspirational_ 1x Gold 1x Silver 1x Shortlist / Sitges NEXT_ Next to Watch 2017 / WPPED Cream Awards_Winner / Spanish Effie Awards_ 1x Shortlist

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