VERTICAL GIG_SAMSUNG
Brand_ Samsung Agency_ Cheil Spain Role_ Creative direction, Concept Development & Copywriter.
Research shows that smartphone users hold their mobile phones vertically 94% of the time. Based on this data, Samsung created an event to reach a younger audience, the Gen Z. The first-ever music concert captured as vertical content to make it easy to share on IG stories.
— Recognitions:
El Ojo de Iberoamérica_ 1x Silver / CdeC_ 1x Gold 2x Silver